{"id":2199,"date":"2026-04-15T21:12:36","date_gmt":"2026-04-15T14:12:36","guid":{"rendered":"https:\/\/vinhhiepgl.com\/?p=2199"},"modified":"2026-10-24T10:58:50","modified_gmt":"2026-10-24T03:58:50","slug":"lamant-cafe-coffee-expo-seoul-2026","status":"publish","type":"post","link":"https:\/\/vinhhiepgl.com\/en\/lamant-cafe-coffee-expo-seoul-2026\/","title":{"rendered":"L\u2019amant Caf\u00e9 joins Vietnam&#8217;s national pavilion at Coffee Expo Seoul 2026"},"content":{"rendered":"<div class=\"vh-en-release\" data-release=\"20261024\">\n<p>On 15 April 2026 at COEX in Seoul, L\u2019amant Caf\u00e9, a brand of Vinh Hiep, participated in the opening of the Vietnam national pavilion at Coffee Expo Seoul 2026. Vietnam was the exhibition&#8217;s guest country, and Vinh Hiep joined five Vietnamese coffee representatives presenting production and export capabilities.<\/p>\n<h2 id=\"section-1\">Presenting processed coffee from Vietnam<\/h2>\n<p>L\u2019amant Caf\u00e9 brought products associated with the company&#8217;s organic and higher-value coffee development to the exhibition. Participation connected the brand&#8217;s Vietnam Value 2024 recognition with direct engagement in the Korean market.<\/p>\n<figure class=\"wp-caption aligncenter vh-guide-figure\" style=\"max-width:100%;margin:1.5em 0\"><img alt=\"L\u2019amant Caf\u00e9 products displayed at Coffee Expo Seoul 2026.\" class=\"wp-image-0\" data-vh-en-alt=\"L\u2019amant Caf\u00e9 products displayed at Coffee Expo Seoul 2026.\" decoding=\"async\" height=\"900\" loading=\"lazy\" src=\"https:\/\/vinhhiepgl.com\/wp-content\/uploads\/2026\/04\/LCM00679-2-scaled.vh20261023.webp\" style=\"width:100%;height:auto\" width=\"600\" data-vh-en- title=\"\"><figcaption class=\"wp-caption-text\">L\u2019amant Caf\u00e9 products displayed at Coffee Expo Seoul 2026.<\/figcaption><\/figure>\n<p>At the opening, Vietnamese ambassador to the Republic of Korea Vu Ho discussed the country&#8217;s emphasis on stronger connections, added value and sustainable development. These themes also framed Vinh Hiep&#8217;s participation in the pavilion.<\/p>\n<h2 id=\"section-2\">Meeting customers and partners<\/h2>\n<p>The exhibition provided a setting for visitors to taste products and discuss requirements with the L\u2019amant Caf\u00e9 team. The company reported positive interest in its Fine Robusta Organic range, including discussion of sweetness and cup cleanliness.<\/p>\n<figure class=\"wp-caption aligncenter vh-guide-figure\" style=\"max-width:100%;margin:1.5em 0\"><img alt=\"Visitors taste L\u2019amant Caf\u00e9 coffee during the Seoul exhibition.\" class=\"wp-image-0\" data-vh-en-alt=\"Visitors taste L\u2019amant Caf\u00e9 coffee during the Seoul exhibition.\" decoding=\"async\" height=\"800\" loading=\"lazy\" src=\"https:\/\/vinhhiepgl.com\/wp-content\/uploads\/2026\/04\/KH-quoc-te-don-nhan.vh20261023.webp\" style=\"width:100%;height:auto\" width=\"1200\" data-vh-en- title=\"\"><figcaption class=\"wp-caption-text\">Visitors taste L\u2019amant Caf\u00e9 coffee during the Seoul exhibition.<\/figcaption><\/figure>\n<p>Product tasting is a starting point for a commercial conversation. Buyers considering a specific product should confirm the specification, sample, packaging and documents applicable to that proposal, including the scope of any organic claim.<\/p>\n<h2 id=\"section-3\">Connecting market development with growers<\/h2>\n<p>Vinh Hiep presented its relationship with more than 20,000 farming households as part of the story behind its coffee. The event also provided an opportunity to discuss the company&#8217;s longer-term work on emissions and sustainable production.<\/p>\n<p>COEX chairman Jo Sang-hyun highlighted the value that Vietnam could create through coffee quality and culture. For L\u2019amant Caf\u00e9, participation in the national pavilion helped connect those themes with products and potential business relationships.<\/p>\n<h2 id=\"section-4\">Further reading<\/h2>\n<p><a href=\"https:\/\/nhandan.vn\/khang-dinh-vi-the-va-tam-nhin-phat-trien-ben-vung-cua-nganh-ca-phe-viet-nam-tai-han-quoc-post955752.html\" target=\"_blank\" rel=\"noopener\">Nhan Dan: Vietnam&#8217;s coffee industry at Coffee Expo Seoul 2026<\/a> (Vietnamese).<\/p>\n<h2>Related reading<\/h2>\n<p><a href=\"https:\/\/vinhhiepgl.com\/en\/coffee-sourcing-buyer-guide\/\">Coffee sourcing checklist<\/a> \u00b7 <a href=\"https:\/\/vinhhiepgl.com\/en\/vietnam-coffee-supplier-due-diligence\/\">Supplier due diligence<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On 15 April 2026 at COEX in Seoul, L\u2019amant Caf\u00e9, a brand of Vinh Hiep, participated in the opening of the Vietnam national pavilion at Coffee Expo Seoul 2026. Vietnam was the exhibition&#8217;s guest country, and Vinh Hiep<\/p>\n","protected":false},"author":1,"featured_media":1588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-2199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee-sourcing"],"acf":[],"_links":{"self":[{"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/posts\/2199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/comments?post=2199"}],"version-history":[{"count":1,"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/posts\/2199\/revisions"}],"predecessor-version":[{"id":2258,"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/posts\/2199\/revisions\/2258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/media\/1588"}],"wp:attachment":[{"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/media?parent=2199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/categories?post=2199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vinhhiepgl.com\/en\/wp-json\/wp\/v2\/tags?post=2199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}