L’amant Café recognised at Vietnam Value 2026
L’amant Café, a brand of Vinh Hiep, was again recognised at the Vietnam Value national brand programme in 2026. The announcement ceremony took place in Hanoi on 16 October under the theme “The Flow of Vietnamese Brands”.
Recognition within the national brand programme
The tenth programme reported recognition for 499 products from 227 enterprises. Led by the Ministry of Industry and Trade, Vietnam Value connects quality, innovation and pioneering capability with the development of Vietnamese product brands.
For Vinh Hiep, the recognition marked continued work on product quality, processing and the development of L’amant Café. Maintaining the value of a brand requires continuing investment after an award as customers and market requirements change.
From the Central Highlands to finished products
The company’s development begins with its coffee-growing base and relationships with farming households. The 2026 update described a network of more than 20,000 households connecting agricultural production with purchasing, processing and export activity.
These relationships support work on raw-material quality and the information used to describe origin. The commercial chain needs to connect that production base with the product offered to a customer.
L’amant Café extends the company’s activity into roasted, ground, instant, organic and higher-quality coffee products. Vinh Hiep also describes OEM and private-label options for international partners. Product development, packaging and the proposed commercial scope need to be discussed for each enquiry.
Technology, management and market requirements
The original update highlighted investment in processing systems and the management practices needed to serve different markets. It referred to food-safety management and organic programmes within the company’s activities.
The relevance of any standard or certificate depends on the actual facility, product, activity and validity shown in the supporting documents. A national brand award does not replace those records or make every product identical in certification status.
Traceability and environmental information were also part of the company’s stated development direction. Their usefulness comes from the ability to connect an identified product with records that a customer can review.
Building more value in the coffee chain
The national programme’s themes connect with a wider question for Vietnamese agricultural businesses: how to develop product value, technology and brand capability alongside production volume.
Vinh Hiep’s approach combines its green coffee business with further processing and the L’amant Café brand. This gives the company different ways to respond to customers, from a defined green coffee requirement to a finished product proposal.
Continuing the work behind the recognition
Vinh Hiep thanks its employees, growers, partners and customers for their contribution. The company connects the 2026 milestone with continued work on production, quality information and longer-term market relationships.
Buyers exploring the range can begin by identifying the intended use, product form and expected quantity. The team can then discuss samples, specifications, packaging and the documents relevant to the proposal.
