L’amant Café joins Vietnam’s national pavilion at Coffee Expo Seoul 2026
On 15 April 2026 at COEX in Seoul, L’amant Café, a brand of Vinh Hiep, participated in the opening of the Vietnam national pavilion at Coffee Expo Seoul 2026. Vietnam was the exhibition’s guest country, and Vinh Hiep joined five Vietnamese coffee representatives presenting production and export capabilities.
Presenting processed coffee from Vietnam
L’amant Café brought products associated with the company’s organic and higher-value coffee development to the exhibition. Participation connected the brand’s Vietnam Value 2024 recognition with direct engagement in the Korean market.
At the opening, Vietnamese ambassador to the Republic of Korea Vu Ho discussed the country’s emphasis on stronger connections, added value and sustainable development. These themes also framed Vinh Hiep’s participation in the pavilion.
Meeting customers and partners
The exhibition provided a setting for visitors to taste products and discuss requirements with the L’amant Café team. The company reported positive interest in its Fine Robusta Organic range, including discussion of sweetness and cup cleanliness.
Product tasting is a starting point for a commercial conversation. Buyers considering a specific product should confirm the specification, sample, packaging and documents applicable to that proposal, including the scope of any organic claim.
Connecting market development with growers
Vinh Hiep presented its relationship with more than 20,000 farming households as part of the story behind its coffee. The event also provided an opportunity to discuss the company’s longer-term work on emissions and sustainable production.
COEX chairman Jo Sang-hyun highlighted the value that Vietnam could create through coffee quality and culture. For L’amant Café, participation in the national pavilion helped connect those themes with products and potential business relationships.
Further reading
Nhan Dan: Vietnam’s coffee industry at Coffee Expo Seoul 2026 (Vietnamese).
