L’amant Café receives Vietnam Value 2024 national brand recognition
On 4 November 2024, L’amant Café, a brand of Vinh Hiep, was recognised at the ninth Vietnam Value national brand programme. The recognition marked a milestone in the company’s work to develop Vietnamese coffee products and build its brand.
Recognition for product and brand development
Vietnam Value connects product quality, innovation and business development with the reputation of Vietnamese brands. For L’amant Café, the 2024 recognition reflected the effort involved in taking a coffee brand from its production base towards customers in domestic and international markets.
Building value from the coffee source
Vinh Hiep’s approach connects relationships in coffee-growing areas with processing and product development. Through L’amant Café, the company develops finished products that carry a Vietnamese brand identity alongside its green coffee business.
The company places quality, coffee culture and more responsible production within that development direction. These areas depend on continued work in the sourcing area and the factory, as well as communication with the market.
Continuing after the award
National brand recognition is a milestone within a longer programme of business development. Vinh Hiep thanked its employees, growers, partners and customers for their contribution to the brand’s progress.
The company presented the recognition as encouragement to continue investing in product quality, processing and market relationships. Buyers can explore the range and request the specification and documents relevant to the product they are considering.
